The George N. Pierce Co. / Pierce Arrow Automobile
advertisement from a 1905 magazine.
The car model shown is the Great Arrow Victoria Tonneau.
This is a rather good picture of the Great Arrow Victoria Tonneau. 40 – 45 H.P., with semi-enclosed top, made by the George N. Pierce Company. Price, $5,000. Semi-enclosed top, extra $350. Cape top, extra, $150.
Five thousand dollars invested in an Arrow car brings a better return for the money than twice that amount invested in a foreign car. The prestige of foreign cars, aside of course from admitted good car construction, is due to a certain sense of pride and satisfaction in owning an imported and expensive car. Every American gentleman who considers his investment in at touring car on the basis of the best return for the money will, on investigation, be convinced that the Arrow will give him more for its cost than any foreign car made. The Arrow is the highest-priced American car made. But as the American motorist learns to discriminate, he will consider the additional price a good investment when it saves both expense and worry. The chief expense of a motor car is the cost of running it. The record of the Great Arrow, in the Glidden Trophy Tour, of one thousand miles without a single adjustment, is not a phenomenal performance for the Arrow. It is something which any American gentleman, not an expert chauffeur, can duplicate with a Great Arrow car.
The Arrow, built by Americans, for American roads, American conditions and the American temperament, offers more to the non-professional American gentleman who looks to his car for enjoyment and pleasure instead of glory and expense than any other car made, foreign or domestic, high-priced or low-priced.