The Procter & Gamble Company / Ivory Soap
advertisement from the Saturday Evening Post, 1906.
To have clear, healthy skin:
Excercise moderately. Eat wholesome food. Breathe fresh air. Use Ivory Soap and clear, cool water.
What the skin needs is something that will cleanse without injury— something that will open the pores and let them do the work they are intended to do.
Pure soap will do this, and Ivory Soap is pure. No “free” alkali in it; no harmful ingredient of any kind; nothing but soap— soap that is 99 44/100 per cent. pure.